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Friday 23 July 2010
Screen Australia invites you to attend Shop the Doc – a one-day forum to be held in Sydney and Melbourne on marketing Australian documentaries.
Following on from the successful Working the X-Factor seminar held earlier this year, Shop the Doc is designed to assist documentary makers to maximise the audience for their films. The forum will include practical information, examples, tips and strategies from leading industry professionals. It is designed for emerging through to experienced documentary makers and production personnel.
Topics covered include pitching techniques, creating strong marketing materials, developing clear publicity messages, working with a sales team and making a splash online.
“The myriad of decisions you make in marketing your documentary – from its title sequence through to key art, the music on your trailer and positioning your film through social media all add up to creating a ‘brand’ for your film,” says Kathleen Drumm, Screen Australia’s Head of Marketing. “We want our documentaries to have the best chance possible of local and international success.”
Kathleen Drumm, Screen Australia’s Head of Marketing, will moderate the sessions
